Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.
However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.
Continue reading “10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates”
A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was Continue reading “Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style”
Despite sentiments to the contrary, email marketing is still a go-to tool for both B2B and B2C marketers. But, especially in the B2B environment, it can be challenging to break through the gatekeepers. Even if your email message gets through organizations’ firewalls designed to combat spam, you still need to capture the attention of your desired recipient—or land in the circular file! Continue reading “10 Specific Tips for Writing Compelling Email Subject Lines”
I was working with a client recently to develop an e-mail campaign that they wanted to send out to a list of prospects in a particular order. We were spending quite a bit of time discussing the order and the variation—and progression—in content for these emails.
And then it dawned on me!
Continue reading “The Trouble With E-Mail “Sequence” Campaigns”
Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.
Fail to pay enough attention to your email subject lines and your audience will too. Continue reading “Email Subject Lines: It’s Not Rocket Science, But It Is Important”
Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. Continue reading “5 Steps for Creating an Email Marketing Campaign”
Tracking the engagement of potential customers on a website has become second nature to most marketers. Even a relative novice to online marketing understands the fundamentals: time on page, conversions, shares, scroll depth, etc. But, it’s important for marketers to go beyond the basics.
One of the issues, or areas of misunderstanding, that we often come across is the lack of consideration of the pathway that a consumer will follow in the earlier practice of email marketing. There is a process that most follow as they engage with the email messages that crop up consistently in their inboxes on a daily basis (if, that is, those emails aren’t stopped at a firewall or relegated to a junk mail folder).
Here we take a look at that process: Continue reading “Email Marketing Still Works: If Done Effectively”
For many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: Continue reading “The Art of Creating Compelling Email Invitations”
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. Continue reading “Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing”
It’s tough out there in email marketing land as millions (billions?) of marketers compete for the attention of already harassed and harried consumers. Finding those magic words to cut through the clutter is high on the wish lists of marketers everywhere. The problem is there are no magic words!
There is, though, one very important (and often overlooked) part of the email marketing message that can make a big difference: Continue reading “Magic Words to Make Prospects Open Your Email Messages”
