During a recent conversation with a client, while talking about her new web site and ways to use the site to interact more with prospects and clients, she recalled that I had recommended an eletter at one point. But, she admitted that she really didn’t see the value of using a tool like that for her audience (and that may well be true given her communication goals and specific market). Still, the conversation made me reflect on all of the reasons that I feel that eletters (or even the old, traditional, print newsletter) can be very useful communication tools for marketers and why it’s worth the bother to create one on a regular basis. Continue reading “The Value of an ELetter or Newsletter”
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