Here’s another one of those “it depends” questions: Is social media better than traditional media? Well, it depends…
As I was doing research for my upcoming Direct Mail in the Digital Age I discovered a neat new (well really not so new…) communication technology called QR codes. I think this codes offer a wide variety of very interesting options to marketers. Continue reading “QR Codes – Have You Seen Them? Used Them?”
I’ve recently begun working in earnest on an update to my 1992 book A Small Business Guide to Direct Mail. The update will be significantly revised and will be titled Direct Mail for the Digital Age. A lot has happened in the direct mail industry since 1992–most notably the advent of email marketing which opens up many new opportunities for marketers. Very cost effective opportunities. Continue reading “Sometimes “Snail Mail” is Still the Best Way to Go”
| During a recent conversation with a client, while talking about her new web site and ways to use the site to interact more with prospects and clients, she recalled that I had recommended an eletter at one point. But, she admitted that she really didn’t see the value of using a tool like that for her audience (and that may well be true given her communication goals and specific market). Still, the conversation made me reflect on all of the reasons that I feel that eletters (or even the old, traditional, print newsletter) can be very useful communication tools for marketers and why it’s worth the bother to create one on a regular basis. Continue reading “The Value of an ELetter or Newsletter” |