Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and Continue reading ““More” is Not a Good Marketing Goal. Why Specificity Matters.”
Tag: marketing plans
Strategy Matters – Here’s Why
Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.Marketing Planning: An Ongoing Process
In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” Continue reading “Marketing Planning: An Ongoing Process”
Creating an “Integrated Marketing Plan”
I was asked recently to provide some information for an article on how to create an “integrated marketing plan.” That phrase has become quite popular and is, I would agree, more precise terminology to convey what a marketing plan actually does. In truth, I would think that every marketing plan would, by definition, be Continue reading “Creating an “Integrated Marketing Plan””