Tag: thinking strategically

My Favorite Question to Ask When Hiring Marketing Professionals

Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. It can be challenging to effectively assess job candidates for any role—when hiring for creative roles it can be even more challenging. How can you determine whether applicants have both the aptitude and the innovative chops to be a valued member of your team?

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Strategy Matters – Here’s Why

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsOur company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic. Too often, marketing initiatives are focused more on tactics (let’s get on TikTok! let’s put up a billboard!), rather than strategy. That’s probably one of the biggest mistakes that marketers can make. Why? Because unless you just “get lucky,” and you might, simply picking tactics may result in doing the wrong things, wasting time, effort, and money.

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6 Steps and 6 Weeks to an Effective Content Strategy: Week 6

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 6”

6 Steps and 6 Weeks to an Effective Content Strategy: Week 5

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 5”

6 Steps and 6 Weeks to an Effective Content Strategy: Week 2

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 2”

6 Steps and 6 Weeks to an Effective Content Strategy: Week 1

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsIn last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step:  Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 1”