Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 6”
Tag: setting goals and objectives
6 Steps and 6 Weeks to an Effective Content Strategy: Week 5
Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 5”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 2
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 2”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 1
In last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 1”