Promotions Archives

Crisis: It Can Happen to Anyone. Take Burger King, For Example!

Contributed by Rachel Vick

We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!

Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”

The hackers continued to tweet for about an hour with obscene statements and false accusations, such as Continue reading “Crisis: It Can Happen to Anyone. Take Burger King, For Example!”

The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola Style

“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.

Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!

Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.

So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. Continue reading “The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola Style”

Introduction to FourSquare

In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. Continue reading “Introduction to FourSquare”

To Discount or Not to Discount – the Potential Perils of Perks to Drive Social Media Engagement

I was interviewed recently for a blog on the use of perks to drive social media engagement. It’s an interesting topic and judging from the proliferation of such contests and competitions online an important one. Aside from questions related to the efficacy of such competitions, businesses should also be aware of–and knowledgeable about–the impact of these perks on their desired brand image and the laws related to contests, sweepstakes and lotteries.

Continue reading “To Discount or Not to Discount – the Potential Perils of Perks to Drive Social Media Engagement”