“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. Continue reading “The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola Style”