In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences.
86% of Foursquare users check in at a place at least once a day. Foursquare then gives them personalized recommendations of where to eat, shop, visit, and more.
By checking in to different places, users earn points, badges, and even mayor-ships. Some businesses offer discounts when users check in. It’s like saving money on everyday things by using a free app–and a great way for businesses to create buzz, boost awareness and get prospects to try their wares. In fact, 59% of users search for local businesses daily on FourSquare, making it easy to promote your business to people nearby.
Austin & Williams did research asking people how Foursquare affects their everyday decisions. Take a look: what ideas are prompted by this infographic in terms of how you might promote yourself or your business through FourSquare – or maybe you already have? Let us know — we’d love to hear and share your best practices!
Related Links:
- Boosting the Power of Social Media: Taking Risks Without Getting Burned
- How To Generate Leads With a Limited Marketing Budget
- Are You Talking to Yourself on Social Media?
