Top Social Media Missteps: Are You Making These Mistakes?

There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? Continue reading “Top Social Media Missteps: Are You Making These Mistakes?”

Can Duck Duck Go beat Google?

I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see Continue reading “Can Duck Duck Go beat Google?”