Measurement Challenges in the Gen-AI Search World
Traditional SEO metrics require expansion to capture performance across dual search ecosystems, but many AI-specific measurement tools don’t yet exist.
Jordan Stevens, with Jordan Stevens Digital Marketing Consulting, outlines the measurement challenge: “Visibility is the key, but measuring it will be hard in the near term. We don’t have the tools for this yet. Keep your eyes on your business revenue as a whole. SEOs and marketers no longer have significant control over the output and what people see on the screen.”
Methods of measurement
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