We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”
The answer:
Yes, but…
Continue reading “Do Buyer Personas = Stereotypes? Yes, but…”
We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”
The answer:
Yes, but…
Continue reading “Do Buyer Personas = Stereotypes? Yes, but…”