I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.A very common question that I’m often asked is: “What is your top tip for getting media coverage?” And I have a very brief, and simple answer.
My top tip: make sure your pitch or response to journalists is focused on their audience’s interests and needs and not on your product or service. While, of course, your goal is to get exposure for your product or service you have to “back in” to this. Your product/service/company should be secondary – your helpful advice, insights and expertise delivered in a way to be helpful to the journalist’s readers, viewers, or listeners is what will get you coverage and attention.
Try it!
About Us
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
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Recommended Reading:
21st Century Secrets to Effective PR
Direct Mail in the Digital Age
The Complete Idiot’s Guide to Strategic Planning
