Tag: working with reporters

Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.
A very common question that I’m often asked is: “What is your top tip for getting media coverage?” And I have a very brief, and simple answer.

Continue reading “Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet”

Media Interview Tips: How to Get the Coverage You’re Hoping For!

After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you or your business pays off, the work is just beginning! It may be hard to believe, but getting the interview is often the easy part — doing a good job during your interactions with the reporter is the really tough part. It’s what determines whether or not your name and information will ever see the light of day.

When we conduct media training, here are the general tips we share: Continue reading “Media Interview Tips: How to Get the Coverage You’re Hoping For!”