There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency. When you’ve reached this point, whether you’re looking for a partner to help you implement a major campaign, or a “boutique” agency to focus on just one marketing niche, you want to make sure that the choice you make is a sound one. Continue reading “Tips for Choosing an Ad Agency”
Category: Media Relations/PR
Would You Send a News Release Like This?
In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. Continue reading “Would You Send a News Release Like This?”
Do You Believe Everything You Read? Be Careful Out There
Should PR Report to Marketing? Vice Versa? Who Cares?
There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by Continue reading “Should PR Report to Marketing? Vice Versa? Who Cares?”
Having a Plan B for Those “Tiger moments”
An article I was reading recently in AdWeek – Lessons of Tiger’s Tale – made what I thought was a very valid point related to the media frenzy now surrounding Tiger Woods and the impact on his advertising endorsements. “Using celebrities is effective and makes business sense. Just make sure you always have a plan B in mind — just in case.” Good point. Continue reading “Having a Plan B for Those “Tiger moments””
What’s a Journalist?
In an era where anybody with a keyboard can create a blog (akin to publishing a newspaper) can *anyone* be a journalist? What is the definition of journalist? The credentials? Is there a difference between a journalist and a writer? Between a journalist and a blogger? Does it matter? To who?
I’ve become interested in the topic recently because, while doing research Continue reading “What’s a Journalist?”
What Price Fame?
Richard Heene, father of the little “balloon boy” who captured national attention last week, continues to maintain that allegations that this was a hoax are “extremely pathetic.” Doubts began after little Falcon Heene responded Continue reading “What Price Fame?”
Crossing the Line Between PR and Marketing
There’s a raging – and quite interesting – debate taking place in a LinkedIn forum I participate in on the relationship between PR and marketing. I’ve found it especially interesting since I recently was engaged in the same debate while teaching PR courses at a local university.
Surprisingly to me, there is a group that believes quite strongly that PR *is not* part of marketing. That it is a separate and distinctly different function within an organization. That’s “crazy talk” to me – Continue reading “Crossing the Line Between PR and Marketing”
TweetEthics: Trust and Transparency in a Web 2.0 World
As PR reps and journalists for individuals and companies learn more about the benefits of Twitter, and other forms of social media, questions are arising about how/how not to present information.
Should the writer of a post – or tweet – reveal who they are? Indicate that they’re writing “on behalf of” another individual or organization? Let the reader draw his/her own conclusions? What’s right? What’s not? Continue reading “TweetEthics: Trust and Transparency in a Web 2.0 World”
Is “Old Media” Dead? I Don’t Think So.
In an online forum, recently, a poster made the observation that “old media is dead.” Hmmm. I can understand the sentiment. After all, it seems like every day we hear about some media outlet that is either downsizing or shutting down completely and we all “know” that *nobody* reads newspapers anymore… But, I’m skeptical. In fact, I have a feeling that “old media” may eventually be reincarnated. Continue reading “Is “Old Media” Dead? I Don’t Think So.”