You can talk all you want about the “value proposition” and about how consumers don’t *really* make purchase decisions based on price, but when it gets right down to it, guess what – they do. Don’t you?
All else being equal (ALL ELSE BEING EQUAL in the opinion of the consumer, whose opinion is the only opinion that counts), price matters. Of course it does. Why would Continue reading “Yes, Price Matters – Duh!”