Don’t let your carefully crafted content die a slow death.
By Linda Pophal, MA, SPHR – Strategic Communications, LLC
Content repurposing takes the approach of “create once, use multiple times.” It’s designed to extend the life of your copy to both leverage exposure and gain efficiency. By adapting a single, well-crafted piece of content into multiple format and channels you maximize your return on every hour invested in creating that content.
Done well, it’s one of the highest-leverage moves in a content marketer’s toolkit. Done poorly, it’s just copy-paste.
The difference is strategy.
Continue reading “From Blog to Brand: The Smart Content Repurposing Playbook”