Tag: corporate giving

4 “Must Haves” to Reap the Marketing Value of Charitable Giving

Corporate giving to charities has seen a significant increase since 2016. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8% from the previous year. This trend continued into 2022, with corporate giving estimated to have increased by 3.4%, totaling $29.48 billion. This increase in corporate giving is part of a broader trend in corporate philanthropy, with giving having increased by more than 15% for 6 out of 10 companies in recent years.

Why? Continue reading “4 “Must Haves” to Reap the Marketing Value of Charitable Giving”

Consistency in Giving Practices Avoids Ill Will

Corporate giving and community support have become more important than ever before in an environment where need is great—and growing. Organizations benefit not only from the goodwill generated through their giving efforts from those they support, but also from the loyalty and goodwill these efforts generate among employees. Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG)are major focuses today for companies, for investors, for employees, and for others.

The world is watching. Continue reading “Consistency in Giving Practices Avoids Ill Will”

Supporting the Community: Tough Choices Need to be Approached Strategically

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way?

Research from the Council on Foundations, indicates that over a 10-year period, companies with good corporate citizenship images and programs enjoyed a 33 percent lead in growth of profits over competitors without such programs.

These efforts, though, need to be done strategically! The factors that go into determining whether you will support specific goodwill advertising requests are the same factors that go into virtually every business decision you make: your market, your business objectives and the resources you have available (your budget).

As you work to develop your own “goodwill policy,” follow these steps: Continue reading “Supporting the Community: Tough Choices Need to be Approached Strategically”

Focusing On Community Relations: What’s Your Strategy?

Supporting your community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. For the small businesses and independent consultants these issues can be even more challenging. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? Continue reading “Focusing On Community Relations: What’s Your Strategy?”