With the election cycle in full swing and plenty of polarizing issues being talked about in both traditional and social media circles, many brands are wondering whether they should weigh in on these discussions, or remain silent. It’s a legitimate, relevant, and important question. As with many important questions, though, there is no easy answer. Continue reading “Should Brands Be Political Online?”
Tag: COVID-19
This is Not the Time for Blatant Sales Pitches, But Don’t Lose Touch!
With millions of people out of work and countless businesses shutting their doors temporarily, or even permanently, many businesses are wondering whether they should maintain their marketing communication activities.Our Advice: Yes, But…
Continue reading “This is Not the Time for Blatant Sales Pitches, But Don’t Lose Touch!”
Don’t Let Go of Your Brand Promise
One of our clients in the health care space has been focusing her communication efforts with health care organizations on reminding them to maintain their focus on the brand promise. This may not seem like the time to do that. We agree with her, though, that it is.How Are You Doing?
“How are you doing?”It’s a question we’ve been reading and hearing a lot over the past few weeks. Chances are, unfortunately, we’ll be hearing that question for the foreseeable future.
How are you doing? It matters and it pays to ask.
Our clients tend to be consultants, publishers, agencies and very large organizations. The vast majority, while not always technically “essential enterprises” are still doing business, but not in the same way.