Are invisible prospects costing you sales?
Today’s digital commerce environment means that marketers can learn a lot about consumers who are interested in their products and services. But while that can be a boon for marketers, it’s not something that all prospects feel favorably about.
In fact, a rising number of consumers are actively taking steps to avoid being detected. They don’t want the bother. They don’t want the intrusion. And they don’t relish the feeling of violation that comes from being served up offers immediately after checking something out on your website.
How to bring them out of the shadows
Continue reading “Best Practices for Finding, Connecting With and Engaging “Shadow Buyers””
Marketers often speak of the “customer journey.” It’s a concept that describes the various decisions customer make and the interactions they have with a company from the point where they’ve identified a need until the point when they make a purchase—and beyond. A customer journey map is important because it helps marketers visually depict the customer journey and identify areas that may represent barriers or risks of loss. It provides a documented, explicit vision of how customers will interact with your company and is a good tool for sharing with employees to help them understand the journey and the role that they play in engaging and retaining customers.