Over the past several years, the use of traditional advertising, including print advertising, has declined sharply as digital marketing has taken off. This has been even more true during the pandemic as many traditional brick and mortar businesses were literally forced to adopt a digital business model or close their doors.
But does traditional print advertising still hold value for marketers? Continue reading “The Power of Traditional Print Advertising”
Native ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. Continue reading “Blending Old and New Media for Advertising Success”
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that can include anything from SEO, to social media, to mobile and more.
There’s much to understand, much to keep track of and much to stay on top of. That’s the bad news.
The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective. Continue reading “7 Digital Advertising Trends You Need to Know Now!”
