Brand audits and brand evaluations are two areas that we particularly enjoy when working with clients. Why? Because, when done well, it’s very high-level and very strategic work. And, because having a clear and well-defined and well-executed brand is fundamental to everything a business does and its ultimate success.Continue reading “Things You Can—and Can’t…—Do to Upgrade Your Brand”
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: Continue reading “Two Must-Haves for a Strong Employer Brand”
We’ve written previously about the importance of employer branding and why consistency and coordination between the marketing arm and the HR arm are crucial to ensure alignment. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips in the context of employer branding.
Generally, in working with organizations on these types of projects, the steps are: Continue reading “5 Steps to a Strong Employer Brand”
In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.
Generally, in working with organizations on these types of projects, there are five steps: Continue reading “A Step-by-Step Process for Evaluating Your Employer Brand”
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?
Why does it matter? For a couple of reasons: Continue reading “Maximizing the Impact of Your Employer Brand: Yes, You Have One!”
