employee engagement Archives -

Should Organizations Do Away With Employee Surveys?

Peter Capelli recently wrote a piece for The Wall Street Journal suggesting that it’s time to do away with employee surveys. Like similar calls for doing away with performance reviews, there are some very good reasons to seriously consider doing away with them—many people don’t like them, response rates are often very low and, all too often, nothing is really done with the information received which serves to demotivate rather than engage employees.

However, I really wouldn’t agree with just getting rid of either employee surveys or performance reviews. With employee surveys, though, I would agree that many surveys are not done well and may not be yielding reliable, valid, and actionable information for HR leaders, managers, and organizations.

Continue reading “Should Organizations Do Away With Employee Surveys?”

Two Must-Haves for a Strong Employer Brand

When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: Continue reading “Two Must-Haves for a Strong Employer Brand”

Maximizing the Impact of Your Employer Brand: Yes, You Have One!

When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?

Why does it matter? For a couple of reasons: Continue reading “Maximizing the Impact of Your Employer Brand: Yes, You Have One!”

The Critically Important Audience You May Be Overlooking

It’s probably no surprise that poor customer service can have an enormous amount of negative impact on your business. But what about poor service to employees? Does the internal satisfaction of your employees weigh on that metric? A recent article by Christine Porath in Harvard Business Review would suggest that it does. Continue reading “The Critically Important Audience You May Be Overlooking”

Walking The Talk: Do Your Actions Match Your Words?

PricewaterhouseCoopers U.S. chairman Robert Moritz recently discussed the issue of engaging younger employees in an article for Harvard Business Review titled “The U.S. Chairman of PwC on Keeping Millennials Engaged.” While the article contains a number of intriguing insights, one point that stood out from a marketing perspective was Continue reading “Walking The Talk: Do Your Actions Match Your Words?”

An Often Overlooked Audience You Shouldn’t Ignore!

I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”

Then, as fate would have it, Continue reading “An Often Overlooked Audience You Shouldn’t Ignore!”

Why Employee Engagement Should Be Part of Your Marketing Mix

Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for Continue reading “Why Employee Engagement Should Be Part of Your Marketing Mix”