Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! Continue reading “Do You Know When—And Why—Your Customers Have Left You?”
Category: Healthcare
Why Employee Engagement Should Be Part of Your Marketing Mix
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for Continue reading “Why Employee Engagement Should Be Part of Your Marketing Mix”
Small Businesses and Local Advertising
Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion
, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media Continue reading “Small Businesses and Local Advertising”
How to Meet Senior Managers’ Expectations for Corporate Communications
What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? Continue reading “How to Meet Senior Managers’ Expectations for Corporate Communications”
SOPA, PIPA and Health Care Reform
If there’s one thing that can be said with certainty about SOPA (the Stop Online Piracy Act) and PIPA (the Protect IP Act), it’s “the issues are confusing!” What does it all mean? From media reports that both are bad for business, particularly small business – to backers of the proposals, the reports are confusing to say the least.
At the most basic level Continue reading “SOPA, PIPA and Health Care Reform”
Advertising in Healthcare – Driving Up Healthcare Costs?
Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. Continue reading “Advertising in Healthcare – Driving Up Healthcare Costs?”