Tag: B2C marketing

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.

This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments.

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.

This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. Continue reading “Use Digital Platforms to Drive In-Store Traffic, and Vice Versa”

Focusing on Value Over Features in B2B Sales

To a large extent, the sales and marketing world can be divided along two broad lines: business-to-business (B2B) versus business-to-consumer (B2C) and products versus services. Sales strategies for B2C services will differ from B2B services, which differ from B2B products, etc. There are best practices and pitfalls for each quadrant of possible scenarios created by this way of looking at sales and marketing. Continue reading “Focusing on Value Over Features in B2B Sales”

Do You Know When—And Why—Your Customers Have Left You?

Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! Continue reading “Do You Know When—And Why—Your Customers Have Left You?”

Why It Pays to Be “You,” Rather Than “Me,” Focused

12389678 - acronym of aam for all about me written in chalk on a blackboard

By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.

We often see two common missteps, which we try to advise clients against doing: Continue reading “Why It Pays to Be “You,” Rather Than “Me,” Focused”

B2B Content Marketing Still Going Strong!

Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. Continue reading “B2B Content Marketing Still Going Strong!”