by Linda Pophal
My first job out of college was working in traditional direct mail marketing and I spent ten years with that company. I loved the work because it was so measurable so you could tell what worked, what didn’t and continually make improvements to boost response. Digital marketing, of course, offers even greater opportunities to measure the effectiveness of content in a variety of ways so it’s a field I really enjoy.
Literally any content that is accessible online–e.g. via the internet–is considered to be digital marketing. Continue reading “What Channels are Included in Digital Marketing and How Do You Measure Digital Marketing Success?”
One of the persistent challenges for marketing departments is the ability to determine a reliable and justifiable return on investment for their marketing spend. One common reason given for this challenge is the difficulty in attributing revenue to specific marketing activities. But in an