Tag: marketing assistance

What You Should Be Looking For When Hiring Freelance Talent

Throughout my career, I have both been a freelancer, and have worked with various freelancers, initially in my role as director of corporate communications/marketing in the education, energy and healthcare industries and, since 2008, as owner of my own content marketing firm, Strategic Communications.  I have also researched and written a few blog posts on the topic, including input from other sources who have worked with freelancers:

Continue reading “What You Should Be Looking For When Hiring Freelance Talent”

Creating Content: A Role for Your Contacts and Connections

Group Of Multi-Ethnic People Social Networking

As content marketing has emerged as a top go-to tactic for marketers of all kinds in all industries, the challenge that many have been faced with is how to generate the massive amounts of content often required to feed the funnel. Even large organizations with internal staff dedicated to marketing and communications often find themselves turning to others for content creation.

That’s certainly a great thing for firms like ours, and we help a number of individuals and organizations create a variety of content. But there’s another great source of content that can be leveraged in big and small ways to help feed the demand for content: Continue reading “Creating Content: A Role for Your Contacts and Connections”

Tips for Finding Experts in Content and Content Marketing

I do a lot of presentations (and since the pandemic emerged, webinars) on marketing-related topics. When I do, I try to provide as much practical and useful advice as I can. I don’t worry about “giving away my secrets” for a couple of reasons:

  • They’re not that secret—they’re just good, proven, elements of effective marketing and communication.
  • Telling someone how to do something rarely translates into the ability to actually do that something.
  • The small business owners and entrepreneurs—and, often, even senior and very seasoned marketing executives in large organizations—simply don’t have the time to do it themselves.

They often need to call upon others—agencies or freelancers—to help them out. Continue reading “Tips for Finding Experts in Content and Content Marketing”