Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 4”
Tag: marketing steps
6 Steps and 6 Weeks to an Effective Content Strategy: Week 3
Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 3”