Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 4”
Tag: marketing process
6 Steps and 6 Weeks to an Effective Content Strategy: Week 3
Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 3”
From Brand Awareness to Purchase: The Consumer Purchase Funnel Process
How many times throughout the week do you see a company logo slapped onto a billboard, incorporated into the name of a sporting event, or even plastered on the back of a boxer? These are classic examples of brand awareness strategy. With brand awareness, companies are simply making the consumer aware that they exist—that’s about it.
While brand awareness is generally of little use on its own, it’s an important first step in a process known in marketing as the purchase funnel. Continue reading “From Brand Awareness to Purchase: The Consumer Purchase Funnel Process”