“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.
Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.
One foundational question they face is: “Should my messaging vary across social media platforms?”
Continue reading “Should Your Messaging Vary Across Social Media Platforms?”
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.