I’m preparing a presentation for a group of HR professionals on social media, its uses and abuses, and I recently came across an online interaction that makes a great case for what *not* to do online. Continue reading “Behaving Badly Online? HR-and Others-May Be Watching.”
Tag: public relations
Would You Send a News Release Like This?
In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. Continue reading “Would You Send a News Release Like This?”
Should PR Report to Marketing? Vice Versa? Who Cares?
There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by Continue reading “Should PR Report to Marketing? Vice Versa? Who Cares?”
Having a Plan B for Those “Tiger moments”
An article I was reading recently in AdWeek – Lessons of Tiger’s Tale – made what I thought was a very valid point related to the media frenzy now surrounding Tiger Woods and the impact on his advertising endorsements. “Using celebrities is effective and makes business sense. Just make sure you always have a plan B in mind — just in case.” Good point. Continue reading “Having a Plan B for Those “Tiger moments””
What Price Fame?
Richard Heene, father of the little “balloon boy” who captured national attention last week, continues to maintain that allegations that this was a hoax are “extremely pathetic.” Doubts began after little Falcon Heene responded Continue reading “What Price Fame?”
Crossing the Line Between PR and Marketing
There’s a raging – and quite interesting – debate taking place in a LinkedIn forum I participate in on the relationship between PR and marketing. I’ve found it especially interesting since I recently was engaged in the same debate while teaching PR courses at a local university.
Surprisingly to me, there is a group that believes quite strongly that PR *is not* part of marketing. That it is a separate and distinctly different function within an organization. That’s “crazy talk” to me – Continue reading “Crossing the Line Between PR and Marketing”
When You’re Pitching To “The Media”
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: Continue reading “When You’re Pitching To “The Media””