As I work with clients and speak with groups about strategic planning, I find that the #1 “problem” that business people have with planning is actually implementing the plan! It’s a bit like the “glass ceiling” I think. Something happens at the point that the plan is complete. Well, actually, all too often nothing happens! Why is that? A number of reasons I think. Continue reading “Strategic Planning: It’s All in the Implementation!”
Tag: Strategy
Only Eight Percent of Those Online Using Twitter?
Despite all the hype and attention in the media, only eight percent of Internet users are Twitter users according to a recent study by Pew Research. That means 92 percent of those online are *not* using Twitter. Wow! I suppose I shouldn’t be entirely surprised. While I have some “online business colleagues” who are active on Twitter, most of my traditional business colleagues and the vast majority of students in my university classes Continue reading “Only Eight Percent of Those Online Using Twitter?”
You Can’t Compartmentalize Results!
In a recent post I talked about an “aha moment” I had. It’s one that has impacted how I think about my own business. When I started my business about two years ago, I was hoping to work with clients to help them develop strategic marketing communication plans to move their businesses forward. I’m a *HUGE* proponent of planning and think that effective planning can avoid unnecessary effort and expense–and increase results.
But, not everyone believes this. I found that, just as when I was in the “corporate world,” Continue reading “You Can’t Compartmentalize Results!”
What Makes Information Worth Paying For? An “Aha!” Moment!
I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: Continue reading “What Makes Information Worth Paying For? An “Aha!” Moment!”
Sure the babies entertain – but do they get results?
I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work? I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.
A recent piece in Fast Company (March 2010) Continue reading “Sure the babies entertain – but do they get results?”
Difficult Choices Require Strategic Approach
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? Continue reading “Difficult Choices Require Strategic Approach”