So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: Continue reading “3 Steps for Gaining Traction as a Thought Leader”
Tag: thought leader
How Becoming a Trusted SME Can Boost Your Sales Ability
Many people are somewhat wary of having something sold to them. Even with professional salespeople, and even when we’ve actively sought out the product or service a salesperson is offering, there is a tendency to be skeptical of what they’re telling us. After all, they are trying to get money from us. That’s why anything that can be done to boost the credibility of a salesperson is a big boon. Continue reading “How Becoming a Trusted SME Can Boost Your Sales Ability”
What’s the Difference Between Being an Expert and Being a Thought Leader and Can You be One?
We work with a number of “thought leaders” — experts who are hoping to establish or build their reputations in some specific area whether as an author, a consultant or some type of service provider. The phrase “thought leader” is bandied about quite a bit lately and we never gave it much thought. But, recently someone asked me to explain the difference between a “thought leader” and an “expert” which caused me to ponder the definitions of these two terms and come up with, at least IMO, an important distinction. Continue reading “What’s the Difference Between Being an Expert and Being a Thought Leader and Can You be One?”