Tag: WOM

Brand Ambassadors vs. Influencers – What’s the Difference?

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. Influencers leveraging these sites include well-known names (in certain circles) like MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers.
While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.

Continue reading “Brand Ambassadors vs. Influencers – What’s the Difference?”

Influencers: Organic or Paid? Making the Right Choice Matters

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors, you can probably trace many of those purchases—whether for some electronic device, a hairstyle, a meal, or a car—to a recommendation or referral that came from a friend or relative or that was prompted through some online endorsement from an individual you admire. How effective are these kind of endorsements? Both Nielsen and McKinsey have studied the issue.

Continue reading “Influencers: Organic or Paid? Making the Right Choice Matters”

Spread the Word – You’ll Get Exceptional Customer Service at Road Ranger!

On a recent shopping excursion with my friend Mary she told me about a phenomenal service experience she recently had while on a trip with her mother. They had stopped at McDonald’s and Mary, who prefers Coke products, found that Coke was temporarily unavailable. So, she decided to walk across the parking lot to a nearby gas station – Road Ranger.

She got her Diet Coke and then found that there were long lines at the counter so  Continue reading “Spread the Word – You’ll Get Exceptional Customer Service at Road Ranger!”