It seems that I have been experiencing a continued decline in the accuracy and reliability of the AI tools I use. I generally like Perplexity and have used it for tasks like summarizing documents, reviewing interview transcripts, editing, etc. I always double-check results for accuracy—and that’s a good thing because I’m finding these tools to be increasingly unreliable.
Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they’d be echoing the sentiment of professionals in fields of all kinds. Technology, the U.S. and larger global economy, changing consumer preferences, and a volatile employment market are all having an impact.
While the pace of change is not likely to diminish anytime soon, marketers can stay on top of the trends by relying on both research and expert insights from those in the field. Continue reading “The Top Marketing Trends and Technologies of 2024: Marketers Adjust to Dramatic Market Shifts”
