Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them. Continue reading “12 Tips for Conducting Effective Webinars”
Category: Internal Communication
What Kind of Manager Are You?
Many managers struggle with choosing a management technique for the decision making process. Some managers tend to simply issue orders based on their own judgment and expect obedience, while others actively engage their subordinates in the decision making process. Listed below are some common management styles along with some of the pros and cons for each. There’s nothing necessarily right or wrong about any of these styles, but some are more appropriate in certain situations than others. Continue reading “What Kind of Manager Are You?”
Should You Use “Real People” In Your Advertising?
I recently spotted this posting about one of the latest examples of an “employee on a rampage” to go viral. Bad enough to have a situation like this make the social media rounds, but what if you’d just used this employee in a “feel-good” advertising campaign? Or, what if Domino’s had used its now-infamous employees in a campaign? I was just interviewed by a trade publication about the wisdom – or lack thereof – of using “real people” (generally, real employees) in advertising spots.
Those who have worked with me know that I’m Continue reading “Should You Use “Real People” In Your Advertising?”
Wellness Programs – Preaching to the Choir?
I just wrote a very interesting (interesting from the standpoint of the response I received, not trying to tout my own writing!) article on wellness programs for Human Resource Executive.
The premise was based on a recent AP story that challenged Continue reading “Wellness Programs – Preaching to the Choir?”
Focus on Effective Employee Communications
A recent study by Watson Wyatt and WorldatWork, the 2009/2010 U.S. Strategic Rewards Survey, suggests that actions that companies have taken during the recession have had a negative impact on employee morale and commitment – particularly on the morale of high performers. Top performers were Continue reading “Focus on Effective Employee Communications”
Should You Hire Employees Who “Fit” Your Culture?
The concept of “cultural fit” is a trendy one these days. But, is hiring for “fit” a good idea?
In 1999 I wrote an article for HR Magazine on hiring to fit your corporate culture. My thesis at the time was that doing so was a “slippery slope” in terms of ensuring non-discriminatory hiring practices. After all, Continue reading “Should You Hire Employees Who “Fit” Your Culture?”
Social Media and Crisis Communications
(see my article on social media and crisis management pubished 6/1/09 on Human Resource Executive online)
Campus shootings and challenges faced by schools and universities in communicating immediately with students and staff have prompted these institutions to take a new look at crisis communication plans – and to incorporate social media into the mix.
At least one health care system – Innovis Health, a 21-location healthcare provider with sites in Minnesota and North Dakota – has used social media to Continue reading “Social Media and Crisis Communications”