The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.Continue reading “Must-Have Skills for Today’s Marketers to Excel”
In March as thousands of companies around the country had to send people home to work, the idea of telecommuting – or remote work – firmly took hold. Since then, as many companies and individuals have found, remote work can work! In fact, there are studies that indicate that employees working from home can actually be more productive, and more satisfied with their jobs, than employees working in traditional work settings.
I’ve been interested in telecommuting – or what is more commonly these days referred to as remote work – for many years now. My interest prompted me to research and write a book on telecommuting in 1991. Having worked as a freelance business journalist for a long time, while also employed full-time as director of corporate communications in the education, energy, and healthcare industries, I had worked remotely with a variety of editors for many years. Why couldn’t I also work remotely as a corporate communications director for companies in other locations? Continue reading “Managing Remote Staff: The Two Most Important Things You Need to Know”
Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!Continue reading “Looking for Better Employee (And Customer) Engagement? Let Them Play Games!”
Leaders lead. Managers manage. Followers follow. Each of these roles within any organization is important, but there is often confusion about what leaders do vs. what managers do.
To me the distinction is clear. Continue reading “The Difference Between Leadership and Management”
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is Continue reading “Boosting The Power of Social Media: Taking Risks Without Getting Burned”
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them. Continue reading “12 Tips for Conducting Effective Webinars”
