I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: Continue reading “What Makes Information Worth Paying For? An “Aha!” Moment!”
Category: Strategic Planning
Wellness Programs – Preaching to the Choir?
I just wrote a very interesting (interesting from the standpoint of the response I received, not trying to tout my own writing!) article on wellness programs for Human Resource Executive.
The premise was based on a recent AP story that challenged Continue reading “Wellness Programs – Preaching to the Choir?”
Sure the babies entertain – but do they get results?
I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work? I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.
A recent piece in Fast Company (March 2010) Continue reading “Sure the babies entertain – but do they get results?”