The goal isn’t a perfect plan. It’s a plan you can actually keep.
By Linda Pophal, MA, SPHR – Strategic Communications, LLC
A content calendar (also called an editorial calendar) is a planning tool that maps out what content an organization will publish, in what format, on which channels, and on what schedule—typically planned one to three months in advance. An effective content calendar balances evergreen and timely content, builds in flexibility for responsive publishing, and is designed around a publishing cadence the team can sustain—not around an aspirational schedule that collapses on contact with competing priorities.
Many companies and individuals these days continue to be focused on creating and distributing content in a never-ending cycle. It’s a cycle that demands new ideas, new copy, new images, new hashtags, new social media posts, new, new, new, new, new…
At the same time they need to ensure that their content is relevant and, to the extent possible, capitalizes on current events, news cycles, holidays, and emerging audience interests.
That can be a challenge.
Content calendars can help. Or hurt.
Continue reading “Content Calendars That Actually Work: A Practitioner’s Guide”