customers Archives -

Which Comes First: Customer Service or Customers?

I saw an interesting comment on a blog site recently in response to an article about 6 effective marketing tips for small businesses. One poster noted that, among the small businesses she works with, her focus is on providing strong customer service and trusting that the rest will come. (Sort of a Field of Dreams approach I guess…)

There is, of course, absolutely nothing wrong with focusing on customer service–in fact I’m all in favor of it. But Continue reading “Which Comes First: Customer Service or Customers?”

Why Marketers Often Fail to Sufficiently Narrow Their Target Audience

One of the most common missteps made by businesses large and small, in both the for-profit and not-for-profit arenas is a failure to clearly identify the desired target market. Why? In my experience, I see this happen for a variety of reasons: Continue reading “Why Marketers Often Fail to Sufficiently Narrow Their Target Audience”