Tag: marketing strategically

6 Steps and 6 Days to an Effective Content Strategy: Day 6

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 6”

6 Steps and 6 Days to an Effective Content Strategy: Day 5

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 5”

6 Steps and 6 Days to an Effective Content Strategy: Day 4

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 4”

6 Steps and 6 Days to an Effective Content Strategy: Day 3

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 3”

6 Steps and 6 Days to an Effective Content Strategy: Day 2

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 2”

6 Steps and 6 Days to an Effective Content Strategy: Day 1

In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 1”