Tag: marketing strategy

Are You Ready to Serve GenY?

For years, the “baby boomers” represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. Continue reading “Are You Ready to Serve GenY?”

What Do Your Customers Want?

Last weekend I was at a craft show – an annual outing where I sell beaded jewelry that I design and “dabble at” throughout the year. Unlike previous shows, this year I sold hardly any ear rings, usually a high demand item both because of their uniqueness and low price I think (I have to be honest with myself!). This year I sold Continue reading “What Do Your Customers Want?”

Overpromise – Under-deliver?

Apparently KFC’s recent launch of a grilled chicken sandwich so exceeded expectations that KFC ended up damaging relations with consumers, the media and franchisees, according to a recent item in Public Relations Tactics (a PRSA publication). Continue reading “Overpromise – Under-deliver?”

When Awareness and Preference is Not Enough.

Not many people remember a product called Zima and that’s the point of this post. As a marketing professional I’ve always been interested in new product introductions and advertising campaigns in general – how well do they work? how long do they “run” (suggesting that the positive effects are continuing to produce results or, if nothing else, that the agency and client haven’t “pulled the plug” prematurely). Continue reading “When Awareness and Preference is Not Enough.”

McDonald’s vs. Starbucks – the Coffee Wars

McDonald’s recently announced that it will be serving specialty coffees like vanilla lattes and caramel cappuccinos at outlets across the U.S., at a fraction of the cost of the same types of drinks at Starbucks.

Wow! As this plays out it will be a great economics case study. Can you compete on price? What value is there in a brand? Will consumers continue to pay more for something that they can get for less someplace else?

Continue reading “McDonald’s vs. Starbucks – the Coffee Wars”

In The Minds of Consumers – Brilliant!

On the way home from teaching a class the other day I heard what I thought was a classicly created radio commercial from OnStar.

The attention-getting premise: “Are you counting on your cell phone to be your lifeline in a crash?” Well, yeah. That’s why I don’t need OnStar, right? Continue reading “In The Minds of Consumers – Brilliant!”