I’m sure I’m not alone when I say it’s been a crazy year for content creators. The rapid introduction and advancement of tools like ChatGPT, Perplexity, Claude, and a host of others, have upended the content creation process for many offering both benefits and posing threats. Continue reading “Proud To Be Human: Promoting the Responsible Use of GenAI”
LinkedIn is, arguably, the most important social media channel for B2B professionals. Originally started as a job search network, LinkedIn has evolved into a gathering place for a wide range of business professionals. Unlike other social media, LinkedIn content is heavily skewed toward the sharing of professional information, although more personal posts have been creeping in recently.
Still, super users suggest Continue reading “LinkedIn Best Practices”
We recently had a source—not an editor, or client, but a source—ask if we had used AI to generate content for a profile for one of their executives.
Our answer: Continue reading “A New Era in Content Creation: Be Careful Out There!”
Random, middle of the night thought…
Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.
I’m wondering if Continue reading “Will Google Algorithms Save the Day (Again) for Content Creators?”
One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.
But you can!
I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.
The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”
In Part 2 of this three-part series, we took a deep dive into successfully monetizing website content. Here, we take a look at some key considerations and best practice recommendations from digital marketing experts. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 3”
In Part 1 of this three-part series, we took a look at how website content can be optimized to deliver a relevant audience as a first step to successfully monetizing that content. Here, we take a deeper dive into how to deliver content designed to be monetized. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 2”
While many people may not think of it this way, Amazon is likely one of the most successful—if not the most successful—websites from a monetization standpoint. Initially, it started as an online bookseller, but today, much of Amazon’s revenue comes through payments received from third parties selling products on its site—a practice referred to as affiliate marketing. Today, more than 60% of its sales come through independent sellers, the company reports.
Amazon, the gorilla in the room here, is the Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1”
As I work with people on strategic planning activities—once we get over the initial resistance to strategic planning—one of the biggest barriers I find is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results.
Part of the problem, I believe, is that Continue reading “10 Tips for Implementing Your Strategic Plan”
