More than half of the companies surveyed recently by Robert Half Technology indicated that social networking sites like Facebook, MySpace and Twitter are “prohibited completely” at work. Only 19 percent of the responding CIO’s indicated that Continue reading “Banning Employees From Social Media”
Blog: Strategy Matters!
Bloggers Beware!
The FTC recently issued guidelines whereby bloggers could be fined up to $11,000 for plugging products/services – e.g. making endorsements – for which they had been paid or compensated in some way.
That’s an important move toward establishing some credibility in an online environment that Continue reading “Bloggers Beware!”
Banished brand – “Wisconsin, Live Like You Mean It”…or maybe you don’t…
Wow! The state of Wisconsin – the state where I was born and still live – spent $57,000 recently to develop a slogan and logo to promote state tourism. And now they’ve trashed it. Why? Who knows. But my guess would be that Continue reading “Banished brand – “Wisconsin, Live Like You Mean It”…or maybe you don’t…”
What Do Your Customers Want?
Last weekend I was at a craft show – an annual outing where I sell beaded jewelry that I design and “dabble at” throughout the year. Unlike previous shows, this year I sold hardly any ear rings, usually a high demand item both because of their uniqueness and low price I think (I have to be honest with myself!). This year I sold Continue reading “What Do Your Customers Want?”
Travelers’ Branding Campaign Works
Travelers’ well-known logo – a red umbrella – remains a key element of its new branding campaign which launched last year. I first learned of the campaign recently when friends told me about some wonderful commercials with a dog that was intent on protecting its bone from real and imagined risks. The message: Continue reading “Travelers’ Branding Campaign Works”
It’s Not Always About Location
Location. Location. Location.
Traditional marketing wisdom would lead one to believe that where a business is located makes a difference. And that makes logical sense, most of the time. A recent experience, though, suggests that location can be trumped by other things – Continue reading “It’s Not Always About Location”
Little Touches Leave Lasting Impression
Our water heater went out recently and my husband researched and ordered a part online from – www.plumbingsupply.com. Not the kind of company that one might, necessarily, expect anything special from, right? After all, a plumbing part is a plumbing part.
But the day the part was delivered – I heard my husband exclaim first: Continue reading “Little Touches Leave Lasting Impression”
No Web Site? No Customers?
We’re in the process of planning a trip to Florida and my husband has been researching restaurants. The other night he was sharing the results of his research and said: “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.” Continue reading “No Web Site? No Customers?”
Should You Be Using Social Media?
This is a question that is on the minds of many these days. You can’t turn on the television or radio, open a newspaper or talk to a colleague, friend or family member without *someone* talking about “social media” – Twitter, Facebook, LinkedIn, etc.
Not surprisingly, these discussions lead to thoughts of: “Am I missing out?” “Is my business missing out? Well, maybe. But… Continue reading “Should You Be Using Social Media?”
Social Media as a Process Improvement Tool?
While Facebook can be fun and Twitter seems to have captured the interest of the masses who are all tweeting in 140-character mini-blogs about everything from what they had for breakfast to the emerging news event they just saw outside their window, many still point to these tools as more of a diversion than a legitimate business tool.
Until recently. Continue reading “Social Media as a Process Improvement Tool?”