There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging to decide which to use—and how to use them most efficiently and cost-effectively. Yes, there are costs involved in posting to social media, even if you do it yourself. Time is money, and, especially for do-it-yourselfers, time spent on social media means an inability to spend it on other potentially higher-value activities that uniquely require your expertise. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels. Continue reading “Best Practices for Leveraging Content Across Multiple Social Media Channels”
The digital environment is quite cluttered these days and becoming more so. Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: 
Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and 
And, quite honestly, it may not even really matter to them.
It’s not unusual, when I’m meeting with a new prospect or making a presentation related to marketing and the issue of competitors comes up, for someone to say: “We don’t really have any competitors.”
The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous group that has the same needs, interests, avocations, and “hot buttons.”
I used to love the E*Trade commercials with the talking babies. They were cute, clever, and they made me laugh. In fact, every time I see one—regardless of how many times I’ve seen it previously—I laugh. I liked them. They were well done. They had good production values. They were clever.