Tag: communication best practices

5 Key Communication Skills for Career Success

In a digital world, traditional communication skills are in high demand

While generative AI (GenAI) tools like ChatGPT, Claude, Perplexity, and others are becoming increasingly prevalent in workplaces of all kinds, employees are finding that soft skills like communication are becoming more important and more valued than ever.

It’s not just new employees who are looking for help developing these skills; seasoned workers are as well. I’m frequently asked by audiences of all ages and types what I believe are the top communication skills that can position people for success.

Here are my top five. They’re not newly important. They’re evergreen. Master them and you’ll position yourself for success in whatever field you’re in.

Top 5 Communication Skills  

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Communication Best Practices Learned From COVID-19

Communication Best Practices During COVID-19It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.

As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:

  • How do we continue to communicate with a suddenly dispersed audience?
  • How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
  • How do we strike the tone—certainly not too flippant, but also not too alarmist?

There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. Continue reading “Communication Best Practices Learned From COVID-19”