Tag: marketing best practices

“Must Do” Marketing Lessons Learned During COVID-19

Customer reviews, client reviews, best PR firm, public relations, content marketingI’ve been doing a series of webinars during the pandemic for a Women’s Business Center in my area on topics related to marketing and maintaining a business presence. As part of the process, I’ve been spending time reviewing, analyzing, and reporting on various best practices that I’ve either seen or that I’ve practiced with clients or my own business. It’s been interesting to watch how many businesses have successfully, and quickly, changed their processes or entire business models to adapt to “the new normal.”

Yet some haven’t. Continue reading ““Must Do” Marketing Lessons Learned During COVID-19″

Communication Best Practices Learned From COVID-19

Communication Best Practices During COVID-19It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.

As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:

  • How do we continue to communicate with a suddenly dispersed audience?
  • How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
  • How do we strike the tone—certainly not too flippant, but also not too alarmist?

There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. Continue reading “Communication Best Practices Learned From COVID-19”

Best Practices for Marketing Complex Products and Services

In the Information Age, consumers often have very short attention spans. There’s simply so much content out there competing for your attention. Even the typical 30-second TV commercial has become too long for many consumers to focus on. At the same time, technology becomes increasingly sophisticated. Squeezed in the middle of these two trends are those poor souls trying to tell the market about their revolutionary, spectacular product or service that happens to be extremely complicated. Continue reading “Best Practices for Marketing Complex Products and Services”