Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. Continue reading “Small Business and Content Marketing: Opportunities Abound but Strategy is Key”
Tag: online communications
Common Online Marketing Mistakes
It seems that interest in online marketing is hotter than ever; every week it seems we get more questions from reporters, prospects and clients about do’s, don’ts and best practices of online communications. Last week we received a question about what we would view as the “Big 3” online marketing mistakes that we see businesses make, especially small businesses. Continue reading “Common Online Marketing Mistakes”