Tips for Remote Selling During and After COVID-19

COVID-19 has upended a number of industries and jobs. Among the professions that have been hardest hit are sales and business development, which have traditionally relied on face-to-face interactions to build networks and relationships. People who ply those trades have had to pivot to remote selling with mixed success. Continue reading “Tips for Remote Selling During and After COVID-19”

CTAs Don’t Belong On Social Media

Social media isn’t about blatant promotion, it’s about subtle connections. Yet every once in a while we find ourselves working with a client who (in our opinion) steps over the promotional line. CTAs (calls to action) don’t belong on social media. Social is, or should be, more subtle. Continue reading “CTAs Don’t Belong On Social Media”