I’m preparing a presentation for a group of HR professionals on social media, its uses and abuses, and I recently came across an online interaction that makes a great case for what *not* to do online. Continue reading “Behaving Badly Online? HR-and Others-May Be Watching.”
Category: Internet Marketing
Social Media – Not Everybody Is Out There…
…and they may not be where you think they are! While it may seem that just about everybody is engaged in social media in some way, shape or form these days, that’s not necessarily true. Continue reading “Social Media – Not Everybody Is Out There…”
Can Duck Duck Go beat Google?
I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see Continue reading “Can Duck Duck Go beat Google?”
The Web is Dead
At least that’s what “the singer Prince” recently suggested in an interview with The Mirror, according to a short piece in Bloomberg Businessweek. His actual quote, according to the Bloomberg piece was: Continue reading “The Web is Dead”
Do You Believe Everything You Read? Be Careful Out There
Twitter Contests: Waste of Time or Opportunity to Engage With Followers?
At this point, it is safe to say that just about everybody has at least heard of Twitter, if they don’t already have accounts set up. Attracting followers is generally the first objective of anyone who establishes a Twitter account. Followers represent a core group of individuals – or organizations – interested in what you have to say. Once followers have been established, the next goal is connecting with and building relationships with those followers.
This is where contests come in. Continue reading “Twitter Contests: Waste of Time or Opportunity to Engage With Followers?”
What the Heck is a # and Why Should You Care?
For those of you who have braved the bold new world of Twitter, it’s likely that you’ve come across the symbol #. In the old days, we referred to this as a “pound sign,” generally referring to its use on a phone. Today Continue reading “What the Heck is a # and Why Should You Care?”
AAA is Paying Attention, But is That Good or Bad?
Last week, before leaving for a long weekend in Las Vegas, I impulsively tweeted a message about my husband being stuck in a ditch. I said: Continue reading “AAA is Paying Attention, But is That Good or Bad?”
No cost/low cost resources for marketers and entrepreneurs
I know there’s something just “wrong” about blogging early on Thanksgiving morning, but I acknowledge the fact that I’m a workaholic and frankly what better time for a little peace and quiet to actually think without interruption!
This blog was prompted by an email from a friend/colleague who is pulling together a list of resources for small businesspeople/entrepreneurs and asked me if I had anything to add. I did – more than I thought I would actually. So, I decided to share my list Continue reading “No cost/low cost resources for marketers and entrepreneurs”
Why Are You Hiding Your Contact Information?
Have you ever noticed how difficult some people make it to connect with them? I can understand the very elite, supremely famous celebrities that are so inundated with attempted contacts from masses of strangers that they absolutely need to put up barriers. But, what about those whose web sites and professions would lead one to believe that they make a living based on their ability to serve the needs of potential customers, existing clients or others who could help them make valuable connections? Continue reading “Why Are You Hiding Your Contact Information?”